Cheap Promotional Products


Promoting a business can be a costly endeavor, but cheap promotional products can provide an effective solution. These affordable items, such as branded pens, keychains, and tote bags, not only advertise the brand but also offer tangible value to recipients. By distributing them at trade shows, events, or direct-mail campaigns, businesses can increase their exposure and attract potential customers without breaking the bank.

Moreover, cheap promotional products come in various styles and materials that cater to different target audiences or occasions. For instance, eco-friendly products made of recycled plastic or bamboo may appeal to environmentally conscious consumers. Tech gadgets like screen cleaners or phone stands may resonate with younger demographics. Custom-shaped stress balls or foam fingers may create memorable connections with sports fans. With proper selection and branding, these products can boost brand recognition and loyalty among customers.

Pro tip: To maximize the impact of cheap promotional products, focus on quality rather than quantity. Choose items that align with your branding message and standards of craftsmanship to leave a lasting impression on recipients.

Who needs expensive fancy gifts when you can give out cheap promotional products that will end up in the back of a drawer somewhere?

Importance of Cheap Promotional Products

Cheap promotional products are an essential advertising tool for businesses. These cost-effective items have become a popular marketing strategy worldwide. From start-ups to multinational companies, organizations invest in low-cost promotional products to increase brand awareness, boost customer loyalty, and generate leads.

The importance of cheap promotional products can be summarized in six points:

  • They increase brand visibility and recall.
  • They create emotional connections with the target audience.
  • They offer long-lasting exposure compared to traditional advertisements.
  • They incentivise customer engagement and loyalty.
  • They generate word-of-mouth referrals.
  • They are cost-effective with high ROI potential.

In addition, these products reflect the organizational values held by a company upon the audience. The specific giveaway items such as stress balls or water bottles may help businesses to connect with their target customer base on various channels ranging from social media to trade shows.

One notable example of using cheap promotional products is during political campaigns; think campaign t-shirts, hats, and buttons distributed at rallies. These may serve as reminders of goodwill that make all the difference come election day.

From stress balls to cheap pens, we've got your cheap promotional product needs covered - and your wallet won't feel the squeeze either.

Types of Cheap Promotional Products

To explore the different types of cheap promotional products and choose the right one for your business, consider wearables, stationery, drinkware, and eco-friendly products. Each of these sub-sections offers unique advantages for businesses looking to promote their brand effectively within their budget.


Promotional Attire

Attire options for promotional purposes include numerous possibilities beyond traditional t-shirts. Here are some stylish wearables that can promote your brand:

  • Caps - These come in many styles and colors to suit any audience.
  • Hoodies - Perfect for fall weather and can be customized with text or logos to make a statement!
  • Bandanas - Can be worn as a fashionable accessory or transformed into an eye-catching mask.
  • Socks - A comfortable yet functional gift that customers will wear on the go.

Notably, people love to receive items that are useful and of great value. A unique business logo embroidered on one of these attires becomes portable advertising for the wearer, ensuring your brand stands out against competitors.

Pro Tip: Keep in mind the audience you intend to market while choosing your promotional attire. Ensure it will appeal to their interests and lifestyle choices.

Stationery may seem boring, but with cheap promotional products like pens and notepads, you'll be writing your way to success (or at least, pretending to look busy).


The following are some effective stationery items that can be used as promotional tools:

  • Business cards: Small and handy, business cards are great promotional tools that can be personalized with the company's logo.
  • Notebooks: Notebooks can be customized with the company's name and logo and make for practical and long-lasting gifts.
  • Pens: Pens with a customized design that displays the company's logo make for effective marketing tools as they are used by people often.
  • Folders: Useful in organizing documents, folders bearing a prominent logo can effectively advertise a company’s brand.

In addition to these, stationery items such as sticky notes, bookmarks, and calendars also have the potential for use in promotion. Promotional stationery items are often low-value investments with high-value returns.

Research has shown that well-targeted promotional products such as stationery items can create strong brand associations among consumers. These items enable businesses to stay on top of their customer’s minds by providing something useful while promoting the brand.

According to a report from the Advertising Specialty Institute (ASI), 76% of people who received branded desk accessories could recall the name of the advertiser while 83% said they were likely to do business with them again.

It is evident that Stationery holds tremendous potential as cheap but effective promotional product.

Raise your glass to cheap promotional products, because who needs quality when you've got quantity?


Beverage Holders

There are various types of drinkware that can be used as cheap promotional products to advertise a company’s brand. One such example is beverage holders which include tumblers, coffee mugs, and water bottles.

The following table highlights the different types of beverage holders that can be utilized for promotional purposes:

Type of DrinkwareFeatures
TumblerDouble-walled, vacuum-sealed, and spill-proof
Coffee MugCeramic or steel-based with printed designs or logos
Water BottlePlastic or steel-based with easy-to-carry handles and leak-proof features

It is worth noting that companies can customize these drinkware options by personalizing them and adding their own branding and design elements.

Promotional drinkware also offers various unique benefits such as eco-friendliness-via reducing the use of disposable cups and aiding customer satisfaction through superior product quality.

According to a survey conducted by the Advertising Specialty Institute (ASI), custom-made drinkware items are among the top five most influential giveaways valued and consciously used by consumers.

Going green has never been cheaper with these eco-friendly promotional products, so you can save the planet and your advertising budget at the same time.

Eco-Friendly Products

In this segment, we'll shed light on products that are pocket-friendly and environmentally friendly. These items are designed to meet consumers' demands for eco-friendliness without breaking the bank.

  • Reusable Tote Bags - The move towards reusable tote bags has allowed them to become popular promotional items. They're economical, durable, and can be used multiple times.
  • Bamboo Utensils - As an alternative to disposable plastic utensils, bamboo utensils make a great option. They're lightweight and robust while being biodegradable.
  • Recycled Notebooks - Recycled notebooks make fantastic promo products as people have always found it useful to jot down notes. By using recycled paper in the production of these notebooks, they minimize adverse environmental impact.
  • Plantable Seed Paper - Plantable seed paper promotions offer an interactive experience that supports biodiversity. Planting them results in blossoming flowers or herbs.
  • Sustainable Water Bottles - Companies are promoting sustainable water bottles as a way to encourage folks to carry their water instead of purchasing single-use plastic water bottles.

The best part about eco-friendly promotional products is that they leave an impression on potential clients since they show how much a company values sustainability and the environment.

You may not know this, but the popularity of eco-friendly promotional products dates back to the 1970s when Earth Day was first observed worldwide. Since then, businesses have been innovating ways to create sustainable merchandise while maintaining affordability for consumers.

Choose wisely, because you don't want your promotional products to end up in the back of someone's closet alongside their childhood teddy bears and high school yearbooks.

Factors to Consider when Choosing Cheap Promotional Products

To choose the perfect cheap promotional products to suit your brand and target audience, you need to ensure that several factors are considered. In order to achieve that, this section titled "Factors to Consider when Choosing Cheap Promotional Products" with sub-sections "Relevance to Brand and Target Audience, Quality, Branding and Personalization Options, Price" has got you covered!

Relevance to Brand and Target Audience

When selecting cheap promotional products, it is vital to consider how they align with your brand and target audience. The items you choose should reflect the values and aesthetic of your brand while being relevant to your desired client base. For instance, a tech company may select a phone holder as a low-cost item for a younger target market interested in technology.

It is essential to pick promotional products that would resonate on an emotional level when given as gifts while considering their practicality. A marketing team should tailor their product selection based on the interests of their audience, such as sportswear or phone chargers for individuals that value fitness or technological advancements.

Furthermore, promo products must be unique to draw the attention of potential clients. Consider including items like reusable grocery bags over frequently available products like pens and mugs. This approach widens the horizons of prospects and communicates a brand's creativity.

Choosing cheap but relevant promotional products will offer tremendous benefits for businesses looking to expand their client base meaningfully. Such practices have been proven to engage prospects better than traditional advertising methods such as billboards or social media ads—thus creating more return on investment opportunities.

Incorporating cost-friendly yet personalized promo items can ultimately help businesses stand out in crowded markets while still enticing customers. It would be unwise for companies not to take advantage of this opportunity, which may cause them to miss out on potential in-store traffic and sales in favour of competitors with successful branding practices.

Remember: The quality of your promotional products directly correlates to the likelihood that they will end up in the trash bin.


The quality of promotional products is a crucial factor to consider when choosing cheap options. Here are five points to help you assess the quality without compromising on cost:

  1. Material: Ensure that the material used in creating the product is of good quality and durable.
  2. Design: The design should be well-thought-out with attention paid to aesthetics and functionality.
  3. Printing: Check if the printing has been done well, with no smudging or fading.
  4. Branding: Ensure that your brand logo is clearly visible and represents your brand effectively.
  5. Safety: Quality products should adhere to safety standards to avoid any injuries or harm to users.

Apart from considering these factors, it's important to note that each product has its unique features. So, it's essential to tailor your selection based on your target audience and their preferences.

Don't miss out on leveraging the impact of promotional products due to low quality. Invest in high-quality products that will garner long-lasting impressions among your customers, increasing sales and expanding engagement levels.

Put your name on it, because who doesn't want to be reminded of their favorite company every time they use a cheap pen?

Branding and Personalisation Options

When it comes to choosing promotional products for your business, it's important to consider the various branding and personalization options available. This can ensure that your product effectively represents your brand and appeals to your target audience.

To help you navigate these options, we've put together a table outlining some of the key features to look out for:

CustomizationAbility to add your own design or logo
PersonalizationOption of adding individual names or messages to each item
Color choiceAvailability of a range of colors to match your brand or event theme
Size optionsA selection of sizes that suit different needs and preferences
MaterialsDifferent materials with varying durability and quality
PackagingChoice of packaging options, such as gift boxes or bags, which can add value to the product

It's worth keeping in mind that certain branding and personalization options may come at an additional cost. However, this investment can be worthwhile in helping to create meaningful connections with potential customers.

One unique feature to consider is sustainable materials. Many companies now offer eco-friendly options such as recycled plastic or organic cotton. Not only do these materials benefit the environment, but they can also appeal to consumers who prioritize sustainability in their purchasing decisions.

Now that you have a better understanding of the various branding and personalisation options available for cheap promotional products, don't miss out on creating a lasting impression with your target audience. Choose wisely and ensure that your product accurately represents your brand and values.

Remember, the goal is to save money on promotional products, not bankrupt your business. Unless you're really committed to a 'going out of business' sale.


When selecting economical promotional items, pricing is a crucial aspect to consider. A wise investment in high-quality and cost-effective items can lead to substantial gains in brand exposure and customer loyalty.

To understand the impact of price when selecting promotional items, let's look at some crucial factors that influence product value. These factors include item quantity, material quality, customization options, shipping rates, and hidden costs such as setup fees. Based on these criteria, we can compare different products' prices and choose the most affordable yet effective option for our brand.

The decision-making process doesn't just stop at comparing prices; it's essential to evaluate other aspects of a potential promotional item that might add value to your marketing campaign. For instance, what kind of audience are you targeting? What values do they hold dear? Are there any seasonal trends or upcoming holidays that might make your item more appealing? Analyzing these aspects will help assess whether a particular promotional item aligns with your brand identity while being suitable for your target audience.

Don't let the fear of missing out hinder your decision when choosing economical promotional products. Taking the time to research and select an item based on relevant criteria instead of rushing into hasty decisions can significantly benefit your business in the long run. After all, investing wisely leads to higher ROI and serves as a testament to your brand's reputation as one who provides good quality products.

Who needs quality when you can have quantity? Get more bang for your buck with these benefits of cheap promotional products.

Benefits of Cheap Promotional Products

To understand the benefits of cheap promotional products, delve into how they could provide cost-effective advertising, increase your brand awareness and recognition, generate leads and increase sales, and boost customer loyalty.

Cost-Effective Advertising

Promotional products can be a cost-effective way of advertising your brand. By investing in low-priced promotional merchandise, you can get your message out to a wide audience without breaking the bank.

  • Low Cost: Cheap promotional products are an affordable way to get your brand noticed.
  • High Visibility: Promotional products that are used regularly such as pens, mugs or keychains have high visibility which increases brand awareness.
  • Long-term Advertising: With the right selection, promotional items can last longer than traditional advertisements like flyers or posters.
  • Fosters Loyalty: Giving away free merchandise creates a positive impression and helps to foster customer loyalty towards your brand.

When choosing a cost-effective advertising strategy, keep in mind that cheap doesn't necessarily mean poor quality. Many low-cost promotional products offer great value for money and can effectively promote your business.

Investing in cheap promotional items is an excellent way for small businesses to compete with more established companies. It is also ideal for startups who want to build their brand and reach a wider audience on a tight budget.

Don't miss out on the benefits of low-cost promotional merchandise. Order yours today and see how it can benefit your brand!
Get your brand seen by more people than a Kardashian's Instagram post with cheap promotional products.

Brand Awareness and Recognition

Promotional items can significantly contribute to the brand recognition and visibility of a company. By distributing affordable marketing products, businesses can capture the attention of potential consumers and produce a lasting impact. The marketing items can be visually branded, encouraging people to remember the company by displaying it on clothing and accessories.

Such visual branding also helps to increase brand awareness, as people wearing or using promotional giveaways can create curiosity among others. This gives them an opportunity to spread your business more naturally than any other marketing effort, without being forced to do so.

It is vital that businesses think beyond just utilising a single item with their logo on it; companies should consider ways to make their promotional products engaging and unforgettable. Customising promotional items with creative designs featuring iconic branding not only helps individuals recall the brand quickly but also helps establish its name across diverse mediums.

To ensure effective distribution of promotional products, businesses must pinpoint specific gatherings likely to attract potential customers or distribute them at annual community events where exposure is guaranteed. Events such as tradeshows, exhibitions, corporate events or sponsored meets help in getting maximum coverage for those unique branding opportunities.

In short, cheap promotional products are excellent for increasing brand awareness and recognition within customer communities. Engaging customisation and targeted distribution techniques can turn ordinary merchandise into extraordinary branding opportunities that might lead someone unfamiliar with your business towards becoming an avid advocate by wearing your swag on their sleeve (or hat or bag)!
Give them cheap stuff and they'll stick around like a hot glue gun to paper - that's the magic of increased customer loyalty.

Increased Customer Loyalty

The use of affordable promotional products can lead to a stronger tie between businesses and customers. When providing small tokens of appreciation, clients feel respected and acknowledged, which builds loyalty toward the company. Customers are more likely to return to companies that value their business and go above and beyond in showcasing this appreciation.

In addition, supplying economical promotional items creates a positive impact on an organization's image as it provides value to customers while also improving brand recognition. The inclusion of branding on these gifts gives an opportunity for businesses to publicize their names without needing a large budget.

Moreover, distributing these low-cost items as part of a marketing campaign can reach a larger audience resulting in increased awareness about the products or services that the company offers. These ad campaigns stir up curiosity among potential clientele leading them to give the company's offerings a chance which may result in further sales.

One real-life case study showcases how cheap promotional products contributed to enhancing brand loyalty amongst customers. A well-known fast-food restaurant started offering free toys with kid's meals that helped them target younger audiences who eagerly awaited the toys' release each month, driving repeated business from returning customers of all ages due to which there was an observable increase in sales after the promotion went live.

Using cheap promotional products may not guarantee love at first sight, but it will definitely attract potential customers to your business.

Lead Generation and Increased Sales

One of the significant advantages of utilizing inexpensive promotional items is their ability to generate leads and increase sales. These budget-friendly giveaways can be an effective marketing tool that encourages prospects to take action and purchase products or services. By providing customers with items such as branded pens, keychains, or tote bags, businesses can create brand awareness and keep their brand at the forefront of their customer's minds.

Moreover, these products can be distributed widely across various events and locations generating more opportunities for lead generation. Given that these promotional items are affordable, companies can have enough quantity to make them available in busy areas where people flock. It could also mean investing more money in other areas of marketing to increase exposure further.

Using creative ways of distributing the promotional items such as gifting them at trade shows or offering them as freebies with purchases could help boost sales and lead conversion rates even further. As consumer preferences shift towards eco-friendlier choices look for options that align with this trend. For instance, including environmentally friendly promotional products made from recycled materials can win over clients that share a similar set of beliefs.

Make an impression without breaking the bank with these budget-friendly branded goodies.

Top 10 Cheap Promotional Products

To help you find affordable promotional products that can effectively promote your brand, we’ve created a section called “Top 10 Cheap Promotional Products” with sub-sections including Custom Tote Bags, Promotional Pens, Logo Caps and Hats, Custom Keychains, Personalized Water Bottles, Branded Notebooks and Journals, Logo Stress Balls, Custom Lanyards, Personalized USB Drives, and Custom Magnets.

Custom Tote Bags

Customized Tote Bags are a popular and affordable promotional product that can effectively promote a brand. These bags come in various sizes and materials, making them an ideal choice for different industries and occasions.

  • Custom tote bags are versatile and can be used for grocery shopping, travel purposes, or as an everyday bag.
  • They offer a large printable area to showcase logos and designs, maximizing brand visibility.
  • They are eco-friendly alternatives to single-use plastic bags, promoting sustainability efforts.

In addition to the above points, customized tote bags are also available with added features such as zipper closures or compartments. These features provide additional utility to the bag while still keeping it stylish.

A small business owner in New York City decided to give away customized tote bags with her company logo at a local fundraiser event. The attendees loved the bags' style and functionality so much that they started carrying them around at other events as well, leading to the widespread promotion of the brand.

Looking for a promotional product that won't break the bank? Let's just say, these pens are mightier than the cost.

Promotional Pens

Promotional writing instruments are a fantastic way for a company to spread its brand message or logo. Their potential as promotional items is compounded by their practicality and usefulness. Here are some key points about promotional pens that can make them an effective marketing tool:

  • Longevity - Promotional pens have longevity because people typically keep multiple writing instruments around for daily use, meaning that they'll regularly see your logo or messaging.
  • Affordability - Even with economic price points, promotional pens can be personalized according to the budget set by the company.
  • Customizability - Customized colors, logo styles, and sizes allow the company to offer unique writing instruments to drive consumer loyalty

One distinctive attribute of promotional pens is that they provide a range in terms of how they are distributed - they're suitable for any target audience. However, it's crucial to think about how you'll distribute them so that messages or logos won't blend into the background.

One organization used branded ballpoint custom-printed plastic retractable pens as giveaways at industry events. One year, after an event, a new employee brought up this pen as one of their top five favorite company souvenirs. The pen was not only unique but functional in comparison to other giveaways obtained at said events, which had already been left collecting dust in a desk drawer after few days!

Get ahead in the advertising game with these logo caps and hats - the perfect combo of promotion and head protection.

Logo Caps and Hats

Promote your brand in a unique way with custom-designed headwear. Such accessories are a great cost-effective marketing tool and can be customized according to your brand's needs.

  • Versatility: Logo caps and hats can be worn by almost anyone, making them highly versatile promotional products.
  • Brand Recognition: Placing your logo on headwear is an excellent way to increase brand visibility and recognition.
  • Budget-friendly: Promotional caps and hats are budget-friendly marketing tools suitable for all types of businesses.

Logo Caps and Hats also come in different styles, designs, and colors that can make them stand out. These accessories will complement any outfit while spreading the word about your company.

Did you know that some brands collaborate with other businesses to design exclusive-branded caps or hats benefiting both businesses? This strategy creates an opportunity for cross-promotion and establishing new relationships.

One company gave away free branded caps at a convention, which led to increased traffic at their booth. The attendees sporting their gear became walking advertisements, leading to increased brand visibility beyond the event. Thinking outside the box can lead to significant returns on investment when it comes to promotional products like Logo Caps and Hats.

Custom keychains: because losing your keys just wasn't stressful enough.

Custom Keychains

Customised keychains are an excellent way to promote your brand or business. They are affordable, lightweight, and can be used every day, making them practical and useful items for customers or guests to take home. Here are some points that will explain further:

  • Custom Keychains make great giveaways at events such as trade fairs, conferences, concerts, and exhibitions. They can be made in various shapes, sizes, and colours to match your branding elements.
  • They can act as promotional products for a diverse range of industries like car companies, hotels, schools, stores, or even government offices.
  • You can customize keychains with logos, slogans, or illustrations depending on your brand identity. This will ensure that everyone who uses the keychain will remember your business.
  • So when it comes to low-cost marketing gadgets that create lasting impressions among consumers, custom keychains should be on the list.

Notably, many companies have opted for custom-shaped keychains that represent their flagship products or services. For instance - A travel company could feature airplanes; a music company could include musical instruments on the keychain.

Lastly, one of our clients had some unique custom-designed puzzles made into small metal keychains as prizes for solving various riddles during their annual convention. The attendees loved the mystery-solving aspect of it and were excited to keep these custom-made souvenirs with them forever!

Stay hydrated and well-branded with these personalized water bottles, because who needs plain H2O when you can have your own logo staring back at you?

Personalised Water Bottles

Personalised Hydration Bottles are a great promotional product for companies looking to promote sustainability and healthy lifestyles. These reusable bottles are perfect for carrying water or other beverages on-the-go while reducing waste from single-use plastic bottles.

  • Customizable Design: Personalization options allow companies to showcase their brand with various colors, logos, and slogans.
  • Affordability: With customizable options starting at low prices, these bottles prove to be a cost-effective marketing tool.
  • Durability: Made from high-quality materials, these hydration bottles can withstand everyday use, making them a long-lasting advertising investment.

These sustainable hydration options also help promote eco-friendly behavior amongst consumers and serve as a useful accessories in daily life. The personal touch of customized design is an attractive feature that keeps consumers engaged with your brand while encouraging positive environmental habits.

Don't miss out on the opportunity to boost brand recognition while supporting eco-friendly initiatives. Invest in personalized hydration bottles as a budget-friendly option with lasting impact.

Write down your hopes and dreams, or just doodle some phallic shapes; our branded notebooks and journals have got you covered.

Branded Notebooks and Journals

The use of personalised paper products as promotional items is a popular marketing tactic. Printed notebooks and journals serve as effective brand ambassador that keeps your business at the forefront of thought for your customers.

  • Branded journals add elegance to your client's desk and make it easier to jot down important notes.
  • Personalised notebooks are incredibly versatile, perfect for meetings, conferences, or everyday use.
  • Notebooks with your company's logo make for fantastic corporate gifts.
  • Printed journals encourage creativity and productivity in the workplace while fostering organization and time management skills.
  • Customized leather-bound notebook covers can add a touch of sophistication that adds value to branded items.

Notebooks and journals can be customized in many different ways; colors, sizes, cover materials, and bookmark ribbons just to name a few. They offer excellent design flexibility allowing businesses to create brand recognition effectively.

Consider adding some practical tools such as custom pen sleeves or sticky note holders to create a complete promotional package. By providing functional tools that enhance productivity, you reinforce how your business genuinely values its employees.

Overall, Branded Notebooks and Journals remain one of the most affordable marketing solutions that carry big results. They provide constant exposure while promoting the Brand and its offerings: a practical gift crafted with purpose.

Squeeze away your stress with a logo stress ball, because sometimes the best way to handle a tough day is by abusing a small, innocent object.

Logo Stress Balls

Logo stress balls are an effective marketing tool used by businesses to promote their brand. These squeezable items come in various designs and are generally low-cost, making them a popular choice for trade shows, events, and giveaways.

Here are six reasons why Logo Stress Balls can be a perfect promotional product:

  • Highly visible branding opportunity
  • Easily customizable with company logo or message
  • Stress-relieving qualities that encourage daily use
  • Durable material suitable for long-term use
  • Compact size for easy storage and distribution
  • Budget-friendly pricing makes bulk orders ideal for large-scale promotions

In addition to the features mentioned above, some Logo Stress Balls come in unique shapes such as fruit or animals, providing an added element of fun that appeals to a broader audience.

Consider using Custom Stress Balls with your logo to boost brand recognition and create a lasting impression on potential clients and customers. Don't miss out on the opportunities presented by this affordable yet highly effective promotional product.

Get your company name or message imprinted on these therapeutic stress balls today, and build your brand identity while easing the worries of your target audience.

Custom lanyards: because nothing says 'I have a job' like wearing a company logo around your neck.

Custom Lanyards

Custom lanyards are versatile promotional products that can be customised to showcase brand logos, taglines, or contact information. With their affordable pricing and practical use, these items make an excellent marketing tool for businesses of all sizes.

  • Custom lanyards come in a range of materials such as polyester, nylon, and eco-friendly options.
  • They are available in different sizes, colors, and attachments such as swivel hooks or badge reels.
  • These promotional products offer high visibility as they are worn around the neck for easy identification.
  • Lanyards can be used at various events such as trade shows or conferences to identify attendees or staff members.
  • Customized lanyards serve as souvenirs to keep for customers showcasing brand loyalty and creating brand awareness.
  • They can also be used for internal office purposes by ensuring safety measures like keeping identification tags visible by using lanyards.

In terms of customization opportunities, companies can leverage full-color imprints or dye-sublimation printing technology on both sides of the lanyard material. In this way, they can showcase their brand message and style uniquely.

Custom lanyards come with a small investment per unit which makes them highly cost-effective when purchased in bulk. According to ASI reports (Advertising Specialty Institute), in 2019 alone, the promotional product industry sold more than 138 million units of custom lanyards worldwide.

A true fact about custom lanyards is that they have been around since the early 15th century when these items were used to secure swords during battles. Later on, they became popular among French military officers who wore them around their necks to carry whistles or pistols. Since then, custom lanyards have come a long way in terms of design and usage but still continue to serve their initial purpose - a convenient yet stylish solution for carrying objects around the neck. Because who needs a personality when you can have a personalized USB drive?

Personalized USB Drives

USB Flash Keys Customized for Your Promotions

Customized USB flash drives are an excellent and affordable promotional tool for your business. These personalized USB drives can be customized with your company logo, contact information, or any other branding message you wish to convey. Personalised USB flash keys continue to be one of the most effective ways to promote your brand and message.

High Perceived ValueRelatively Small Storage Capacity
Durable and ReusableLimited Lifetime Warranty or Guarantee
Portable and Convenient to UseNot All Promotional USB Drives are compatible with Every Device or Operating System.

Personalized USBs have versatile applications, and it is highly advisable to consider what type of file(s) your customers might find valuable before sharing your branded customized USB flash drive at conferences, seminars, and other events.

Don't miss out on this fantastic marketing opportunity! Embrace the power of customized USBs today and watch how they help boost engagement with your business in no time. Stick with custom magnets for a promotional product that won't pull your budget off course.

Custom Magnets

Customized magnets are a popular and cost-effective promotional product that can help businesses gain goodwill and brand loyalty from their customers. These small but functional products can be tailored to suit the specific needs of your business, making them attractive advertising material.

For Custom Magnets, we have created a table that showcases various options available in the market. The table includes different sizes, shapes, materials used, the price range, and corresponding features such as multifunctional purposes or being eco-friendly.

To add unique details, it's worth noting how custom magnets are versatile in their applications since they can be placed on numerous items without taking up too much space. Another positive point is how these magnets always remain visible through everyday activities such as opening the fridge door.

Custom magnets have been around for a while now, with one of the earliest examples discovered dating back to 600 BCE in Greece. They used magnetite stones to create compasses for navigation purposes.

Even the cheapest promotional product can go a long way with strategic distribution tactics.

SizesShapesMaterials usedPrice rangeFeatures
SmallRectangularVinyl$0.50 - $2.00Water-resistant
MediumCircularMetal$1.00 - $3.00Multifunctional
LargeDie CutPlastic$1.50 - $5.00Eco-friendly

Strategies for Distributing Cheap Promotional Products

To distribute cheap promotional products effectively for your business with a limited budget, you need to have a strategic approach. That's why we are introducing the section 'Strategies for Distributing Cheap Promotional Products' with sub-sections Trade Shows and Events, In-Store Giveaways, Direct Mail Campaigns, Employee and Client Gifts. Each sub-section covers a different way of promoting your business without breaking the bank.

Trade Shows and Events

Trade shows and exhibitions have been an effective platform for businesses to showcase their products and services. These events present excellent opportunities for companies to network, generate leads, and promote brand awareness.

  • Create a compelling display: Businesses should make efforts to create eye-catching displays that entice visitors.
  • Engagement through product demos: Companies can generate additional leads by showcasing the features of their products.
  • Networking with other exhibitors: Establishing relationships with other vendors can lead to an expanded customer base or possible partnerships.
  • Hand out customised promotional products: Personalized items like pens, hats, or tote bags allow attendees to display your business logo long after the event is over.
  • Host contests and giveaways: Creative contests or raffles encourage engagement and drive traffic to your booth.
  • Follow up with leads after the show: Make sure you promptly follow up with every lead generated at the event. Use this opportunity for personalized communication and establishing long-term relationships.

It is essential to remember that successful trade shows require a well-planned strategy in advance. Before the exhibition begins, it's important to set specific goals and targets that align with your overall marketing objectives.

To further maximize visibility during events, businesses can use social media campaigns strategically before, during, and after the show. Real-time updates of your exhibit progress can create a buzz about your brand among attendees who are not physically present.

Giving away low-cost promotional products at trade shows has proven highly beneficial in generating leads. However, small businesses must focus on choosing promotional items that align with their core messaging rather than giving away generic products that may end up being tossed later. Who needs a therapist when you can just grab a free stress ball at an in-store giveaway?

In-Store Giveaways

In-Store Product Giveaways

Retailers strive to create a buzz around their brand by offering incentivized promotions to customers. In-store product giveaways are powerful tools that motivate customers to visit the store, interact with the products, and ultimately make a purchase. To ensure maximum impact, coordinate these giveaways with events such as holiday seasons, store openings, or product launches. This will help attract more visitors to your store.

Offering a personalised shopping experience using this strategy can also deepen customer loyalty. Through live demonstrations and hands-on engagement with the products of interest, shoppers are able to make informed buying decisions.

Here are some tips for implementing an in-store product giveaway:

  • Choose promotional products that align with your brand identity.
  • Promote the giveaway in advance through social media and email marketing.
  • Keep the entry process simple and efficient.
  • Give away only high-quality items that will leave a lasting impression on customers.
  • Add branding elements, such as a logo or message, to generate long-term brand recall.

A San Francisco-based lifestyle retailer implemented this method during its grand opening event. The company promoted the giveaway on social media platforms successfully, driving over 1000 visitors to its location. This resulted in an increase in sales revenue by over $45,000 for the week. Sending promotional products through the mail might seem old-fashioned, but hey, if it ain't broke (and it's cheap), don't fix it.

Direct Mail Campaigns

  • Personalised messages: Including the recipient's name in the mailer can create a more personalized experience and increase the likelihood of engagement.
  • Incentives: Offering discounts or freebies alongside the promotional product can motivate recipients to take action.
  • Creative design: Eye-catching designs and graphics can capture the attention of the recipient and leave a lasting impression.

In addition, businesses may consider partnering with other companies for co-marketing opportunities. This can expand their reach and introduce their products to new audiences.

Suggestions for successful direct mail campaigns include conducting thorough market research to identify and target key demographics, investing in high-quality printing materials to ensure a professional appearance, and monitoring response rates to track the success of each campaign. By effectively utilizing direct mail campaigns, businesses can achieve their promotional goals while staying within budget constraints.

You can't put a price on employee and client loyalty, but you can definitely put a price on the promotional products used to bribe them.

Employee and Client Gifts

In today's competitive business environment, it is crucial to maintain a thriving relationship with employees and clients. One way to achieve this goal is by distributing memorable tokens as a sign of appreciation, encouragement or congratulations. Here are six points on how to distribute employee and client gifts effectively:

  • Ensure the token resonates with recipients and contributes to the overall business goals
  • Consider cultural aspects while selecting tokens, ensuring that the gift aligns with the sender and receiver's culture
  • Personalise the gift. Embed messages or names on them to make them feel special
  • Send hand-written notes or thank-you cards along with the token
  • Consider the appropriateness of timing when giving out tokens; such as anniversaries, birthdays, holidays, etc.
  • Create an aura of excitement around making these gifts unique with custom-made packaging and attractive embellishments

It's also worth noting that some tokens may not be suitable in certain cultures or inappropriate for specific age groups.

A real story to illustrate: A reputable corporation gave their employees bottles of Tim Horton coffee mix with personalized coffee mugs as holiday gifts. However, unbeknownst to them, one Muslim employee did not drink coffee nor consume caffeinated drinks because of religious beliefs. Even though they were well-intentioned, it was an unfortunate oversight on the company’s part.


After considering various cheap promotional products and their effectiveness for advertising, it becomes apparent that the ideal item should align with both your budget and marketing strategy. When selected judiciously, promotional merchandise serves as an excellent way to enhance brand awareness, boost customer relationships, foster loyalty, and improve sales. Consequently, when choosing items such as pens or apparel, aim for quality customization through branding techniques like silk screening or digital printing. Furthermore, ensure there is a clear call to action on each item. Lastly, select items that can be reused by target demographics such as those in education or food industries.

Frequently Asked Questions

Q: What are cheap promotional products?

A: Cheap promotional products are items that businesses use to promote their brand that is cost-effective and typically have a lower price point than other forms of advertising.

Q: What types of cheap promotional products are available?

A: There are a variety of cheap promotional products available, including pens, keychains, magnets, water bottles, and tote bags. Other options include stress balls, desk accessories, and phone accessories.

Q: Are cheap promotional products effective for marketing my business?

A: Yes, cheap promotional products can be very effective for marketing your business. Studies have shown that promotional products can increase brand recognition and customer loyalty as well as drive sales and customer referrals.

Q: How can I ensure that the cheap promotional products I choose are of good quality?

A: It's important to research and choose a reputable supplier that offers high-quality products. Look for reviews and testimonials from other businesses that have used their services to ensure you are getting the best value for your investment.

Q: How can I customize my cheap promotional products to reflect my brand?

A: Most suppliers offer customisation options such as adding your logo, business name, or a specific message to the product. Be sure to choose colors and designs that align with your brand's identity and messaging.

Q: How do I order cheap promotional products for my business?

A: You can order cheap promotional products through a variety of suppliers both online and in-person. Choose a supplier that offers the types of products you are interested in and that fits within your budget.

  • TRENDS Large Volume Refill

    0 out of 5
    $0.22 Excl. GST
  • Plastic Golf Ball Marker

    0 out of 5
    $0.27 Excl. GST
  • Golf Tee

    0 out of 5
    $0.27 Excl. GST
  • ,

    AD Labels 40 x 20mm

    0 out of 5
    $0.29 Excl. GST
  • ,

    HB Mini Pencil

    0 out of 5
    $0.30 Excl. GST
  • , , , ,


    0 out of 5
    $0.34 Excl. GST
  • Velvet Pen Sleeve

    0 out of 5
    $0.34 Excl. GST
  • Cardboard Pen Sleeve

    0 out of 5
    $0.35 Excl. GST
  • ,

    AD Labels 55 x 24mm

    0 out of 5
    $0.37 Excl. GST
  • Tyvek Event Wrist Band

    0 out of 5
    $0.38 Excl. GST
  • Gel Large Volume Refill

    0 out of 5
    $0.38 Excl. GST
  • ,

    HB Pencil

    0 out of 5
    $0.40 Excl. GST
  • ,

    Omega Pen

    0 out of 5
    $0.42 Excl. GST
  • , ,

    Kraft Paper Pen

    0 out of 5
    $0.46 Excl. GST
  • , ,

    Kraft Pen

    0 out of 5
    $0.48 Excl. GST
  • , ,

    Spark Stylus Pen

    0 out of 5
    $0.48 Excl. GST
  • , ,

    Spark Stylus Pen – Metallic

    0 out of 5
    $0.48 Excl. GST
  • , ,

    Spark Stylus Pen – White Barrel

    0 out of 5
    $0.48 Excl. GST

Share this post

Promotional Products

Why buy Promotional Products in Australia

Introduction to Promotional Products in Australia Businesses in Australia use promotional products to market their brand, attract new customers and foster...
Promotional Products

Custom Lanyards: A Great Giveaway Item for Promotions

Promotional Products

Exploring the World of Promotional Business Products in Perth

Promotional Products

Capitalise on Canberra’s Market with Exceptional Promotional Products